Huge digital music treasure hunt comes to Bristol and Bath

16 June 2021

An exciting new project promoting local music businesses and artists has launched across Bath and Bristol, and all you need is a smartphone to take part.

Everything is Music is a digital music treasure hunt, with a fantastic selection of music, videos, stories and even holograms to ‘unlock’ when you visit each particular location. Music fans can wander around the city centres of Bath and Bristol to find more than 250 pins, each with unique digital content attached.

The trail includes interviews with artists and fascinating snippets of information on historical music venues spanning more than six decades. Without spoiling the surprise, some highlights include chats with Bristol innovators Massive Attack and Roni Size, plus exclusive content relating to Bath chart-toppers Tears for Fears and Gabrielle Aplin. Also waiting to be discovered is a piece exploring women in electronic music and even a 2D hologram of local legend and regular festival and gig-goer ‘Big Jeff Johns’.

Described as a ‘location-based digital museum for mobile’ and launched by Crack Magazine and location-based startupLandmrk, it’s a great way to explore each city and discover its musical heritage at the same time.

Crack Magazine’s Ben Price explains:

“So many people have done amazing research into Bristol’s musical history but it is always something temporary in a museum or an exhibition, we wanted to make something more permanent.

“People can walk around the cities and unlock amazing stories, it takes the idea of a museum out of four walls.”

Supporting Bath and Bristol bands, record shops and music businesses

The main aim of the project is to promote the local music industry in both Bristol and Bath. It encourages locals and tourists to buy and support local artists, as well as visiting local music businesses.

Over 250 venues, studios and culturally significant or inspirational locations are featured on the map – places where musical history was made in the region.  For example, there’s a tour of local LGBT venues, a rundown of local drum’n’bass hotspots and an interview with 1990s Bristol band Portishead, who reminisce about recording their first and Mercury Prize winning album Dummy in a local studio.

How to get involved in Bath

The great thing about this project is that you don’t need to download any apps or get any special equipment to join in. All you need is your smartphone. Head to, where you can sign in via Facebook or Google (or skip sign in altogether).

Tap ‘Let’s Go’ and then set out for a walk around Bath city centre. The interactive map displays your location and shows you where each cache of digital content can be found. There are even suggested routes to follow, and options to save audio in your own custom Audio Wallet. Just make sure you take your headphones with you, so you can listen along.

And if you need somewhere central to stay for your digital music odyssey, check out our fantastic selection of beautiful self-catering apartments in Bath– most of them right in the city centre.